Terms Of Use

Last Updated: August 7, 2026

These Terms of Use govern your access to and use of the website located at coachbutler.co (the “Website”), operated by Diligent Assistant Inc. DBA Coach Butler (“Coach Butler,” “we,” “us,” or “our”).

By accessing or using this Website, you agree to these Terms of Use. If you do not agree with these Terms, please do not use the Website.

1. About Coach Butler

Coach Butler provides business strategy, education, consulting, operational support, systems, technology solutions, resources, and related services for professional coaches and other business owners.

Our legal business name is:

Diligent Assistant Inc. DBA Coach Butler

#130, 315, 5155 130th Avenue SE

Calgary, Alberta T2C 0N3

Canada

Email: [email protected]

2. Eligibility

This Website and the services and resources made available through it are intended for adults who are at least 18 years of age.

By using the Website, you confirm that you are at least 18 years old and have the legal capacity to agree to these Terms.

3. Permitted Use of the Website

You may use this Website for lawful personal or business purposes, including learning about Coach Butler, accessing resources, contacting us, booking appointments, and purchasing products or services that may be offered through the Website.

You agree not to:

• use the Website for any unlawful, fraudulent, abusive, or harmful purpose;

• attempt to gain unauthorised access to the Website, our systems, accounts, databases, or other restricted areas;

• interfere with the security, availability, operation, or performance of the Website;

• introduce viruses, malicious code, or other harmful technology;

• impersonate another person or misrepresent your identity or affiliation;

• scrape, copy, harvest, extract, or systematically collect Website content or data without our written permission;

• reproduce, distribute, publish, sell, license, or commercially exploit our content except as expressly permitted by us; or

• use our content, intellectual property, resources, or materials to create substantially similar products, programs, services, training, or commercial materials without our written permission.

We may restrict or terminate access to the Website if we reasonably believe these Terms have been violated.

4. Educational and Informational Purposes

Content provided through the Website, including articles, videos, assessments, quizzes, downloads, templates, guides, workshops, training materials, emails, and other resources, is provided for general educational and informational purposes.

Our content is intended to help you understand and think through business concepts, strategies, systems, operations, technology, marketing, positioning, and related topics.

You remain responsible for evaluating whether any information, strategy, recommendation, tool, or approach is appropriate for your particular business and circumstances.

5. No Professional Advice

Nothing on this Website constitutes legal, accounting, tax, financial, investment, medical, mental health, or other regulated professional advice.

You should consult an appropriately qualified professional regarding matters requiring professional advice specific to your circumstances.

Any business strategy, operational guidance, technology guidance, educational material, or other information provided through the Website should not be treated as a substitute for advice from a qualified professional where such advice is required.

6. No Guarantee of Business Results

We want our content and services to be useful, practical, and grounded in sound business thinking. However, every business is different.

We do not guarantee any particular business, financial, marketing, operational, sales, revenue, profitability, client-acquisition, productivity, growth, or other result from using this Website, our free resources, or information provided through the Website.

Examples, testimonials, case studies, illustrations, projections, or references to results achieved by Coach Butler or by clients are provided for informational purposes only. They do not represent or guarantee that you will achieve the same or similar results.

Your results depend on many factors outside our control, including your decisions, actions, experience, market, audience, business model, implementation, resources, and circumstances.

7. Intellectual Property

Unless otherwise stated, the Website and its content are owned by or licensed to Diligent Assistant Inc. DBA Coach Butler and are protected by applicable intellectual property laws.

This includes, without limitation:

• written Website content;

• articles and educational materials;

• assessments and quizzes;

• worksheets, templates, guides, and downloads;

• training materials;

• videos, audio, graphics, and images;

• frameworks, methodologies, processes, models, and tools;

• course and program materials;

• branding, logos, designs, and visual elements; and

• other original Coach Butler materials.

This also includes proprietary Coach Butler frameworks, methodologies, models, and related intellectual property, including the Diamond of Distinction™, to the extent owned or protected by Diligent Assistant Inc.

Nothing in these Terms transfers ownership of our intellectual property to you.

8. Use of Free Resources and Downloads

Coach Butler may make free or complimentary resources available through the Website, including assessments, quizzes, worksheets, guides, templates, checklists, downloads, training materials, and other educational resources.

Unless we tell you otherwise, you may use these resources for your own personal or internal business use.

You may not, without our prior written permission:

• resell or commercially distribute the resources;

• reproduce or republish them publicly;

• share paid or restricted materials with others who have not been granted access;

• remove Coach Butler branding, copyright notices, or attribution;

• claim the resources or underlying intellectual property as your own;

• incorporate substantial portions of the resources into your own commercial products, programs, courses, or training; or

• use the resources to create substantially similar materials for resale or commercial distribution.

You are welcome to apply what you learn from our resources in your own business. The restriction is on copying or commercially exploiting the materials themselves, not on using the knowledge you gain from them.

9. Products, Services, and Purchases

From time to time, products or services may be available for purchase directly through the Website or through booking, scheduling, checkout, payment, or other pages connected to the Website.

Additional terms, policies, agreements, or conditions may apply to a particular purchase or service. These may include terms concerning payment, cancellation, rescheduling, refunds, scope of work, delivery, access, intellectual property, subscriptions, or other service-specific matters.

You may be required to agree to those additional terms before completing a purchase or receiving a service.

If there is a conflict between these Website Terms of Use and specific terms governing a product or service you purchase, the specific purchase or service terms will govern in relation to that product or service.

Prices, availability, descriptions, and features of products or services may change from time to time.

10. Accounts, Client Portals, and Member Areas

Coach Butler may offer client portals, member areas, communities, learning environments, or other restricted-access features.

If you create or receive access to an account, you are responsible for maintaining the confidentiality and security of your login credentials and for activity occurring through your account.

You agree to provide accurate information and to notify us promptly if you believe your account has been accessed without authorisation.

Access to restricted areas is personal to the authorised user unless we expressly permit otherwise. Login credentials may not be sold, transferred, shared, or made available to unauthorised users.

Additional terms, community guidelines, membership terms, or program agreements may apply to these areas.

We reserve the right to suspend or terminate access where reasonably necessary to protect other users, Coach Butler, our systems, or our intellectual property, or where applicable terms have been materially violated.

11. User-Submitted Content

The Website may now or in the future allow you to submit information, comments, feedback, testimonials, files, documents, community posts, responses, or other content.

You retain ownership of content that you own.

By submitting content where it is necessary for us to provide a Website feature or service, you give us permission to host, store, process, display, transmit, or otherwise use that content to the extent reasonably necessary to provide that feature or service.

You are responsible for ensuring that content you submit:

• belongs to you or you have permission to provide it;

• does not violate another person's intellectual property, privacy, confidentiality, or other rights;

• is not unlawful, defamatory, threatening, abusive, misleading, or harmful; and

• does not contain malicious software or code.

Submitting content through a private form, portal, or client environment does not give us permission to publish that content publicly unless you separately authorise us to do so.

12. Testimonials and Feedback

If you voluntarily provide feedback, comments, reviews, or testimonials, we will only use them publicly in accordance with any permission or authorisation obtained from you and applicable law.

Where a testimonial or case study is used, the experience described belongs to that individual or business and should not be interpreted as a guarantee that another person will obtain the same result.

13. Third-Party Websites, Tools, and Services

The Website may contain links to or integrations with websites, applications, payment processors, scheduling platforms, social networks, software tools, or services operated by third parties.

These third parties operate independently from Coach Butler and may have their own terms of use and privacy practices.

A link, reference, or integration does not necessarily mean that we endorse or control the third party.

We are not responsible for the content, availability, security, accuracy, policies, or practices of third-party websites or services.

You are responsible for reviewing any applicable third-party terms before using those services.

14. Website Availability and Accuracy

We make reasonable efforts to keep the Website useful, accurate, and available.

However, we do not guarantee that:

• the Website will always be available or uninterrupted;

• all content will always be complete, current, or error-free;

• every feature will remain available;

• technical issues will never occur; or

• the Website will be compatible with every device, browser, or system.

Business information, technology, software, laws, regulations, industry practices, pricing, and other matters can change over time. Content may therefore become outdated.

We may update, correct, remove, replace, suspend, or modify Website content or functionality at any time.

15. Artificial Intelligence and Technology

Coach Butler may use artificial intelligence, automation, software, and other technology in creating, supporting, or delivering certain Website features, resources, or business processes.

Technology-assisted content is subject to the same general limitations described in these Terms. Information generated or supported by technology should not be assumed to be error-free or appropriate for every circumstance.

You remain responsible for reviewing information before relying on it for material business, financial, legal, professional, or operational decisions.

16. Privacy

Your privacy matters to us.

Our collection, use, disclosure, retention, and protection of personal information is addressed separately in our Privacy Policy.

By using the Website, you acknowledge that information you provide may be handled in accordance with that Privacy Policy and applicable privacy law.

17. Limitation of Liability

To the fullest extent permitted by applicable law, Diligent Assistant Inc. DBA Coach Butler and its directors, officers, employees, contractors, representatives, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to your use of, or inability to use, the Website or its content.

This includes, without limitation, loss of profits, revenue, business opportunities, data, goodwill, or anticipated savings.

Where liability cannot legally be excluded, our liability will be limited to the extent permitted by applicable law.

Nothing in these Terms excludes or limits liability where doing so would be prohibited by law.

18. Your Responsibility for Decisions

You are responsible for the decisions you make based on information obtained through the Website.

Before making a significant business, legal, financial, tax, technology, privacy, employment, or other professional decision, you should consider your own circumstances and obtain specialised professional advice where appropriate.

Coach Butler provides information and guidance, but you remain the decision-maker for your business.

19. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Diligent Assistant Inc. DBA Coach Butler from claims, losses, damages, liabilities, and reasonable costs arising directly from:

• your unlawful use of the Website;

• your material breach of these Terms;

• content you submit that infringes another person's rights; or

• your misuse of Coach Butler intellectual property.

This provision does not require you to indemnify us for losses caused by our own unlawful conduct.

20. Changes to These Terms

We may update these Terms of Use from time to time to reflect changes to the Website, our services, our business practices, or applicable requirements.

When we make changes, we will update the Last Updated date at the top of this page.

Changes will apply prospectively from the date they are posted unless otherwise stated.

Your continued use of the Website after updated Terms are posted constitutes acceptance of the updated Terms.

21. Governing Law

These Terms and your use of the Website are governed by the laws of the Province of Alberta and the applicable federal laws of Canada, without regard to conflict-of-law principles.

Subject to any rights or remedies that cannot legally be restricted, disputes relating specifically to these Terms or use of the Website will be subject to the jurisdiction of the courts of Alberta, Canada.

Separate contracts or service agreements with Coach Butler may contain their own dispute-resolution or governing-law provisions. Where applicable, those provisions govern the services covered by that agreement.

22. Severability

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, that provision will be limited or removed only to the extent necessary, and the remaining provisions will continue in effect.

23. No Waiver

If we do not immediately enforce a provision of these Terms, that does not mean we waive our right to enforce it later.

24. Contact Us

Questions about these Terms of Use can be directed to:

Diligent Assistant Inc. DBA Coach Butler

#130, 315, 5155 130th Avenue SE

Calgary, Alberta T2C 0N3

Canada

Email: [email protected]

Website: coachbutler.co